Category Archives: Random Musings

Branding/Marketing Entrepreneurship Random Musings

Stop Telling Stories and Start Earning Them

August 17, 2009 – 8:49 pm
500 Days of Summer

500 Days of Summer

img via (imdb)

I just caught 500 Days of Sum­mer.   It was a beau­ti­fully acted movie.  I really feel in love with Zooey Deschanel.  I even appre­ci­ated Heath Ledger clone aka Joseph Gor­don Levitt. (Am I only one who thinks he looks like Heath Ledger?)

Either way, there was a line that really stuck with me.  It was the part when Tom and Sum­mer were lay­ing in bed together and she was telling him a story she had never told any­one and he real­izes then that these were not sto­ries she told reg­u­larly,  but rather these were sto­ries that few trusted peo­ple have ever heard.  These were sto­ries earned. This got me think­ing, about the dynam­ics behind story telling and why it’s done.  In my expe­ri­ence sto­ries have been told to teach, remem­ber, per­suade, and con­nect. For exam­ple,  fables teach us life lessons, oral tra­di­tion helps us remem­ber, brand sto­ries per­suade us to join a com­mu­nity, and telling sto­ries helps us con­nect to friends and family.

After watch­ing 500 days I real­ized that sto­ries were not meant to just be told.  Rather sto­ries were also meant to be earned.

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Random Musings

With Purpose and Passion

August 10, 2009 – 5:43 pm

Here are two impor­tant rea­sons why good blogs are good:

  1. Good blogs are writ­ten with purpose
  2. Good blogs are writ­ten with passion

Sounds sim­ple enough, but it really isn’t.  I spent count­less hours think­ing about why I wanted to start a blog.  I remem­ber my first two attempts at main­tain­ing one; Xanga 06′, and Blogspot 08′.   One was slap­stick stream of con­scious­ness & inti­mate while the other focused more on dis­sem­i­nat­ing infor­ma­tion on inno­v­a­tive ideas.  One had pas­sion, but no pur­pose, while the other had pur­pose but no pas­sion.  This is why both blogs failed.  The prob­lem was that I never took the time to answer the two most impor­tant ques­tions when start­ing a blog.

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